THE company

nLytics was a social media marketing analytics tool that allowed users to keep track of their social media analytics and collaborate with their team on insights into that data. 

Problem Summary

When I started with nLytics they had 2 mockups and a bunch of ideas. After I was finished they had a fully working beta.

THE PROJECT

This was a brand new product that was born out of a growing need within the agency I worked for. We needed to create detailed charts for our clients and we needed a place to get everyone on the same page so they could ask questions and we could provide insight.

SOLUTION SUMMARY

After interviewing some potential users as well as some fellow agency employees, I started working on a set of personas so the entire team could be on the same page about who we were building the product for. After that I documented a large number of user stories and asked the team to prioritize which would be the most important. Once we'd decided on an MVP, I started working on user flows. After the user flows were developed, I began work on the wireframes. Once the development team had implemented my designs, I began onboarding new users and conducting usability tests to improve the product based on their feedback.